Building a Legacy: 1988 –1997
During the mid-to-late 1990s, Cousins was hitting on all cylinders, developing office and retail projects from Florida to Washington, D.C. to California, and forming a new medical office division to take advantage of that growing market. The Company returned to residential development during this period, mainly through a venture with Temple-Inland in Paulding County, Georgia. The future certainly looked bright.
THE AVENUE CARRIAGE CROSSING Completed in 2005, this was Cousins’ first large-scale Avenue.
The late 1990s were a continuation of the boom that started around the purchase of New Market Companies in 1992. Cousins continued to deliver iconic office projects like The Pinnacle, successful residential communities across Atlanta and in retail, the Company introduced a new kind of center, The Avenue®. This new “lifestyle” concept took premier national retailers – usually found in malls – and mixed them with local merchants and specialty restaurants in an upscale, open-air setting. Cousins began its first Avenue in 1998, targeting the affluent Atlanta suburb of East Cobb. The Avenue® East Cobb opened in 1999 to rave reviews from retailers, shoppers and media, and remains one of the most successful retail projects in the Company’s history. Over time, The Avenue concept was expanded to include regional centers that approach mall sizes but still retain the Avenue character and feel, including the development of The Avenue Murfreesboro, outside of Nashville, Tennessee, and The Avenue Forsyth, in Forsyth County, Georgia.
Beyond the success of the Avenue concept, this period at Cousins was marked by expansion and change. During this period, Cousins developed office projects in San Francisco, Charlotte, Atlanta, Austin, Los Angeles, Birmingham and Washington, D.C.